The business tasks nobody warns you about — and how AI handles them 🐾
Marketing copy, difficult customer emails, pricing decisions, and the one AI prompt most business owners never run. All four are in today's post.
When you run a small business — or a side hustle, or an Etsy shop, or a consulting practice — everyone celebrates the thing you make or do. What nobody warns you about is everything that comes with it.
The marketing copy you have to write when you’re not a copywriter. The customer email that needs the right tone and you’ve been putting it off for three days because you’re not sure how to word it. The pricing decision you’re losing sleep over. And the one thing most business owners never stop to do — look at their own business through a customer’s fresh eyes.
This week I’m showing you how AI handles all four. Here’s the quick version, and all four prompts are in today’s video and in Tuesday’s Substack post.
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Marketing copy
Give AI three things: what you’re selling, who it’s for, and what you want the reader to feel and do. Ask for a hook, a description paragraph, and a closing CTA. Edit to sound like you. What used to take me days takes a morning.
Customer emails
Describe the situation, tell AI your goal, and tell it what to avoid. Ask for a warm but professional response you can edit before sending. This is where AI earns its keep most obviously — especially for the difficult ones.
Pricing decisions
Don’t ask AI to set your price. Ask it to surface the assumptions you haven’t examined. Ask: “What am I not thinking about?” That question alone has changed how I approach pricing decisions.
The customer perspective audit
This is the one most business owners never run. Paste your sales page, your about page, or your product description, and ask AI to respond as a first-time customer who has never heard of you. Ask it what questions go unanswered, what might make them hesitate, and what one change would make the biggest difference. We are too close to our own thing to see it clearly. AI is not.
🎬 Watch Sunday’s video: All four prompts on screen with real examples from my own business.
👉 Sunday video link
⬇️ ALL 4 BUSINESS PROMPTS FROM THIS VIDEO ⬇️
📌 Prompt 1 — Marketing Copy
“I need marketing copy for [what you’re selling]. My audience is [describe in 1–2 sentences]. I want the reader to feel [emotion] and I want them to [action]. Write me: (1) a 2-sentence hook, (2) a short paragraph describing what this is and who it’s for, (3) a closing call to action. Tone: [warm / direct / conversational]. I’ll edit to sound like me.”
📌 Prompt 2 — Customer Email
“I need to write a customer email for this situation: [describe]. I want to accomplish: [your goal]. I don’t want to: [what to avoid]. Write a professional but warm response — under [word count] words — that sounds like a real person wrote it, not a template. I’ll edit before sending.”
📌 Prompt 3 — Pricing Decision
“I’m making a pricing decision for my [business / product]. Current situation: [describe]. I’m weighing: [concerns]. Don’t set my price — help me think through what factors I should consider and what assumptions I might not have examined. What am I not thinking about?”
📌 Prompt 4 — Customer Perspective Audit
“Look at my business from the perspective of a first-time customer who has never heard of me. Here is my [sales page / product description / about page]: [paste content]. Tell me: (1) First impression? (2) Questions that go unanswered? (3) What would make them hesitate? (4) The one change that would make the biggest difference? Be honest.”
Here’s what I’d love to know: what’s the one business task that takes you longest or causes you the most stress? Hit reply and tell me. This week’s content is shaped partly by what you told me you needed — and next week can be too. 🐾
— Debbie
AI Puppy Playbook